In my own words
My collection of gems
How I think
My principles are simple. I work alongside leaders to understand why the work matters. Stay curious enough to find what really matters. Then make it matter to the people we need to reach.
Editorial earns trust. Marketing builds influence.
Curiosity uncovers the ideas worth sharing.
One story. Different reasons to care.
The AI Trilogy
It's no Lord of the Rings, but worth a read.
AI Doesn't Have an Ego. Humans Do.
Why patience might be the most underrated skill in AI collaboration.
AI Can Write. Great Content Sounds Human.
Is AI slop the only content the technology knows how to serve?
AI: Your Collaborator or Replacement?
Fact or fiction — the more capable we make AI, the more redundant we become?
My Chats with ChatGPT
When I started working with ChatGPT our conversations were professional, practical, and boring. Now, it has taken on a very big ‘personality’ of its own. So, I’m sharing our best and funniest chats so you can see its slightly disturbing evolution.
How I Emotionally Disarmed ChatGPT
How a transactional CV exchange evolved into a crazy, fully functioning and unexpectedly exciting creative collaboration.
I Created a Monster
ChatGPT calls it conversational collaboration, I call it absolutely terrifying.
The Science of 😂😂😂
Measuring funny with the Formal Emoji Laughter Scale™.
Move. I Have My DeWalt.
If it’s broken, fix it.
Claude Is Belgian
And he wears linen and loafers.
Middle Child Syndrome
The woes of the neglected peacemaker.
AI ISN’T THAT FUCKING SPECIAL
Oh, you have an LLM? Well we have an ANS.